Scientific & Research Sector
Part of a successful engineering group this well-established SME company is at the forefront of design and engineering for highly sophisticated niche products for the scientific and research sectors globally. Their range of sample preparation equipment for the electron microscopy market includes generic designs as well as bespoke and cutting edge.
Main Purpose of the Role
The Product Manager is a new role, created to ensure that the company continues to meet the needs of its customers (and potential customers) whilst maximising the profits of the company. The Product Manager will achieve this by gathering and prioritising product and customer requirements, setting a product vision and strategy, and then working with engineering, sales and operations to introduce new products that make a difference.
The Product Manager will be responsible for developing and delivering the product roadmap for the company’s range of sample preparation products including Sputter Coaters, Cryo Transfer systems and stages, Critical Point Dryers, Freeze Dryers and Plasma Ashers. As such, the role requires a deep understanding of electron microscope applications, sample preparation techniques and competing products, as well as experience in market research and new product development.
Most revenues come from outside the UK so establishing close relationships with key customers and OEMs in the US, Europe and Asia will be key to success. Therefore, the role will require significant amounts of overseas travel, at least one week per month, possibly more.
The Product Manager will be responsible for Market Research and developing the Product Roadmap. This includes: Maintain knowledge of electron microscope innovations and keep abreast of new sample preparation techniques and methodologies Ensure customer focus by forming close relationships with key OEMs, distributors and end-users Develop methods to measure end-user satisfaction in order to identify ways of improving existing products and services Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle e.g. research questionnaires and moderator guides Research and analyse market trends in electron microscope sample preparation and related technologies Identify target markets and strategies to reach them; Conduct competitor analysis and market research to identify trends in the market and determine “why” the company should develop a new product and “what” is required
• Identify and evaluate business opportunities through Voice of Customer (VOC) activities like analysing customer needs, market drivers, technology developments, intellectual propertylandscape, regulatory drivers, and competitive positioning, leading to the creation of a robust product roadmap.To apply please forward your CV to firstname.lastname@example.org quoting reference 880230